Social media is a powerful tool to establish a personal identity, build your image, and stand out in your industry.
It is used as a key branding tool by marketers across all fields.
But you can’t build your personal brand in one day. It requires continuous effort and the right mix of tactics. Here are some useful tips that will help you understand how to brand yourself on social media.
Define Your Branding Goals
It is very important to define what you want to achieve with your personal brand. You have to set a goal for your branding. Do you want to start a new business? Or differentiate your brand/products/services from the existing competition? Or earn more profit through increased sales?
Once you know what you want to accomplish, you can shape how you plan on branding yourself on social media platforms accordingly.
For instance, let’s say you want people to recognize your professional skills and improve your chances of discovering new job opportunities in your field of work. In this case, you can focus on building your LinkedIn profile
If you want to be known by a wider audience, you should build your Twitter profile through influential tweets that can draw a huge number of followers. If you are specialized in photography, then Instagram is the place for you. In case you’re an expert in arts and crafts, Pinterest should be your ideal destination.
Define Your Areas of Expertise
Include your interests and skills in all of your social media profile descriptions. They will serve as keywords that will help your brand appear in relevant search results when people look for such information.
It’s important to have a strong web presence when personal branding on social media. It is ideal to have multiple social media channels where you can reach your target audience. You should ideally have a personal blog and an account on each of the top social media accounts such as Facebook, Instagram, and Twitter. Additionally, you should also try to have a YouTube channel in case you’re going to create video content.
Establish a Personal Branding Strategy
Just like a corporate branding strategy, your personal branding on social media should encompass a consistent content strategy. If your goal is to drive traffic to your site, you should focus on developing quality content that you want people to read and share from time to time.
You should build a content calendar deciding what and when to post.
Also, social media is a platform for engagement. So, you cannot promote your business all the time. To combat this when branding yourself on social media, you need to build a reputation. Your personal brand should offer you more as an individual counting on your experiences, knowledge, and skills.
Ensure Consistency in Your Brand Voice, Image, and Tone
You will be able to build a better and more impactful personal brand once you are consistent in your voice and brand messaging across all social media channels. When deciding how to brand yourself on social media, you want to market yourself in a way so people can recall your brand easily. An example of this would be a consistent logo with consistent design elements.
For instance, if your personal blog is designed with a red theme, follow the same look on your Facebook and Instagram pages. People will recognize you through your consistent profile images and the logo that your personal brand uses