A novel online marketplace for sweets pioneers in e-commerce
Fast-moving consumer brands are building their digital footprint in multiple ways. In addition to building the brands online, Gemdevelops also wanted to stand in the forefront of online retail. Our goal was to design a web store that makes Fazer a forerunner in the online sales of confectionery.
As part of this goal, Gemdevelops also wanted to explore new business models and ways of operating in the omnichannel environment. We needed to build a novel, memorable and personal brand experience that engages consumers with a combination of intuitive online store and unique packaging design.
- Concept design
- Service design
- UX design, UI design
- Packaging design, Visual identity design