An effective marketing strategy and a great website comes hand in hand. After all, your website is your first interaction with the customers. It will be the center of every online activity that you will do. It will either increase or lessen your profit. And most importantly, it is where you can make or break the user’s impression with your brand.
Here in gemdevelops Marketing, we design websites that help you generate the most conversions. And how do we do it? Simple. By giving your brand a website that is attractive, responsive and most of all, user friendly.
Whenever you’re out to meet someone new – whether it’s for personal matter or a new client, you always want to make a great first impression, right? You shouldn’t treat your website differently. After all, in today’s world, your website is basically your store front.
In today’s competitive landscape, growing your web design business can be difficult because you have to spend more time, resources, and energy on finding (and wooing!) those new clients. You do this in hopes that they’ll enjoy working with you and more importantly, continue to work with you. It can seem like a daunting, time-intensive task to tackle.
Luckily, growing your business can be achieved in a few different ways. You can create a rewarding referral program to increase referrals, find new ways to create recurring revenue for your current clients, or consider adding new services to your business.
Oftentimes the services you’ve already offered clients on a one-off basis are the ones you can be offering to all new and existing clients! You probably have given some thought about what services would be great to add to your business that could take it to the next level. Either way, you know your business best and know better than anyone what services can help you continue to scale.
According to The business of web design report, the top service most digital creatives are considering adding to their business is content strategy and creation. Content marketing is the creation, publication, and promotion of web content, that’s usually monitored so its results can be tracked, measured, and in this case shared with the client.
Content strategy is a great service to add, especially if your client’s website can profit from having a blog to better inform their visitors or to drive more visitors to the site with organic SEO. Consider crafting a content strategy for them. Depending on your client’s knowledge of content marketing, this may be a super valuable service that they may not even know they need.
Did you know that 94% of people judge a business based on their website design? It is the most prominent factor they consider when they make a decision whether to trust or reject you. And if your visitors do not trust you, they will not do business with you. That is how powerful a website design is. If the design is tacky and looks unprofessional, then it will badly affect your image. It might scare your potential customers away. And you surely wouldn’t want that.
Stand out from the competition
Let’s face it, if you stick to the usual web design, your website would probably look similar to your competitors’ websites. And if your website looks almost the same as your competitors, users will probably forget about your brand the moment they hit that back button. This is especially true for small to medium and start-up businesses.
The second a visitor landed on your website – in any webpage, keep them glued to your website and ensure that you will leave a strong, positive impact on them. We will help you to stand out from your competitors by creating a design tailored specifically for your brand.
Grow and build a solid base of followers
What’s the use of having a fully functional website if the design will not help you retain your customers? You have probably come across some websites whose design are so great that you shared it with other people. Some websites have that effect, right?
When your website provides a great user experience, people will most likely remember and recommend your business with other people. And don’t underestimate the power of word-of-mouth. You can gain more traffic and attract new customers with it. We will build a website that will showcase what you offer using elements that will provide the best user experience.
How is web design related to social media? Simple. If you’re website offers intuitive social media buttons, then it will be easier for your visitors to share your website’s links on their social media profiles. The higher number of shares you get, the more people will see your links.
Not only will you reach new audiences, but being shared in social media will also boost your social signals which of course affects your search engine rank indirectly. We can help you build a website that can go viral by providing easy to share web page designs.
Fun fact: Over 50% of global online searches is done using mobile phones. Gone are the days when websites simply shrink when you use your smartphones. Do you remember pinching and zooming every side of the whole web page trying to find exactly what you’re looking for? Today, that is no longer the case.
As Google launched its new search engine algorithm named as “Mobilegeddon”, mobile responsiveness has never been this important. You need to make sure that your website will load correctly in all devices, no matter what the size is. We will create a responsive web design to make sure that your website’s traffic across all devices will not be wasted.
You should always remember this – you are not the only business that customers can have a deal with. You have tons of competitors out there waiting in line to steal your potential customers. Don’t give them the chance to do so. Ensure that your customers will go through the buyer’s journey in a convenient way.
Your website structure should be easy to navigate. If it takes to long for the users to find what they are looking for or do what they want to do in your website, it will surely end in high bounce rates and will decrease your conversions. We will ensure that your website has an organized navigation, structure and layout so encourage more interaction with your customers. Also, this will make it easy for your visitors to find what they are looking for.