Company247 is crucial now more than ever in maintaining a successful business brands reputation.
Online Reputation Marketing or Online Reputation Management (ORM) as it is also known as, is becoming increasingly vital for businesses, whether you are a small business or an international business. Controlling your online presence and making sure that you are one step ahead of your competition can be the difference between making a sale or not.
Where Your Reputation is Formed
There are several review sites that exist solely for allowing your customers and clients the opportunity to post their experiences with your business, and these sites are where your online reputation can be made or broken. Online review sites include Foursquare, Yelp, Bing, and Qype, among others; even Google Places provides a dedicated space on your Places page for customer reviews. In addition to the review sites, your online reputation is also affected by comments in industry forums, threads on social media sites, online articles, blog posts, public record documents, and many more.
Why You Must Manage Your Online Reputation
If you don’t do it, someone else will. Even if your business is a small mom and pop shop with only a very basic website, you must keep this statistic in mind: 90 percent of all consumers research the Internet when looking for businesses to deal with. That means that if you are not proactively managing your own business reputation, then it will be managed by the actions of others. Considering the previously mentioned statistic, consider the implications of even one negative review about your business, especially if that is all people find when searching for you.
COMPANY247 , Management provide the following internet marketing services:
• SEO (Search Engine Optimization)
• Online Reputation Management & Marketing
• Online Video Marketing
• Social Media Marketing
• SEM (Search Engine Marketing)
• Website Design
How to Assess the Current State of Your Online Reputation
Simply search the web for your business name and see what results you get. (You may also want to search your name, the names of your high-profile employees, your brand, and your product/service.) You need not look past the first page of search engine results, as 99 percent of your customers will never get past that page.