A personal brand statement works best when it embodies the interests of the people you are trying to reach. It should help you connect with your target audience
Everyone has a personal brand – you just may not realise it. Wherever you’ve entered personal data, you’ve created a persona that makes up part of your personal brand.
Add to these personas aggregated data like browsing history, shopping habits, and social media, and that’s your online persona.
Now, while you can’t do much to change the data companies can gather regarding your online spending habits or the information gleaned from your browsing history, you absolutely can control how you present yourself to the digital world via social media branding.
By taking control of your personal brand, you ensure that people see what you want them to when they Google you.
The right personal branding can help your career by helping you to establish yourself as an expert in your field, a thought leader, or an influencer.
When it comes to personal branding on social media, you need to ask yourself the following questions: what is your ideal career, and are you hoping to move toward it? These are important questions, as without clear goals, you’ll never achieve branding success, as your posts will be too scattered to be useful or influential.
For example, if your long-term goal is to work as a senior digital marketer at a big brand, it’s important that you join and participate in industry-related conversations and network with other influencers in this space.
Repeat the process with your name and a keyword or key phrase from your goals or the industry you want to stand out in.
Step 3: Get Set for Success
Once you’ve got your goals and you know what competition you have, it’s time to get yourself set up right.
Establish accounts on all platforms that you’re interested in and where your target audience hangs out.
Don’t forget LinkedIn for personal branding and Pinterest, too, as these are often overlooked, but a great source of engagement. Make sure your profiles are consistent and use the same handle, photo, bio, and links.
Do you have a website already? If so, great, you’ve got somewhere else to establish your brand and host your online profile and to contain all your thought-provoking blog posts. If not, it may be worth getting one.
Alternatively, if you don’t want to have to maintain a website, publish thought-leading content on LinkedIn or a site like Medium.
…Having a personal branding strategy in place is crucial – just like you’d create if you were branding a business.
Think about how often you should post. Don’t flood your social feeds with repetitive posts or just too many too often, otherwise, you’ll look like a spammer rather than a thought leader.
A couple of times per day for each social platform is plenty. And you can create a blog post or a long social post once per week or once every two weeks. So you don’t need to go crazy.
You also need to think about the type of content you’re posting. Yes, people want to get to know you, but they don’t want to only ever read about you, your ideas, or what you had for dinner.
Here’s a quick overview of key social media facts you may want to know to develop your personal brand the right way:
To develop your personal brand on social media, you need to figure out a rough ratio of what to post and when. For example:
- 25% new posts about you, your thoughts, what you feel is important
- 25% sharing posts, blogs, websites, and similar that are not yours, but are relevant to your audience
- 40% interacting with other people, engaging in conversations on important, relevant topics
- 10% advertising products you love, your own brand, self-promotional content
A good strategy is to build a detailed social media plan. This ensures you don’t bore your followers and helps to establish you as an influencer.