When it comes to personal branding on social media, you need to ask yourself the following questions: what is your ideal career, and are you hoping to move toward it? These are important questions, as without clear goals, you’ll never achieve branding success, as your posts will be too scattered to be useful or influential.
For example, if your long-term goal is to work as a senior digital marketer at a big brand, it’s important that you join and participate in industry-related conversations and network with other influencers in this space.
Repeat the process with your name and a keyword or key phrase from your goals or the industry you want to stand out in.
Step 3: Get Set for Success
Once you’ve got your goals and you know what competition you have, it’s time to get yourself set up right.
Establish accounts on all platforms that you’re interested in and where your target audience hangs out.
Don’t forget LinkedIn for personal branding and Pinterest, too, as these are often overlooked, but a great source of engagement. Make sure your profiles are consistent and use the same handle, photo, bio, and links.
Do you have a website already? If so, great, you’ve got somewhere else to establish your brand and host your online profile and to contain all your thought-provoking blog posts. If not, it may be worth getting one.
Alternatively, if you don’t want to have to maintain a website, publish thought-leading content on LinkedIn or a site like Medium.
- 25% new posts about you, your thoughts, what you feel is important
- 25% sharing posts, blogs, websites, and similar that are not yours, but are relevant to your audience
- 40% interacting with other people, engaging in conversations on important, relevant topics
- 10% advertising products you love, your own brand, self-promotional content
A good strategy is to build a detailed social media plan. This ensures you don’t bore your followers and helps to establish you as an influencer.